It was also a gamble as the company risked eroding its equity among men, but its dominance of the motion segment suggested diversifying its appeal.

FORBES: Embracing Brand Equity While Changing Perception To Reach New Customers

On top of this, Research in Motion is expected to launch its PlayBook tablet in March 2011, and could leverage its dominant position in the enterprise segment to accelerate penetration of the tablet market (See Can RIM Leverage its Enterprise Market Presence to Lift Tablet Sales?).

FORBES: Apple's iPad 2 Comes As Tablet Rivals Make Charge