Indeed, the workplace revolution that lies ahead may be very like the one that, in the course of the 1970s and 1980s, brought millions of mothers into the job market.

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"That has been successful, and now it aims to expand its market to expectant mothers, " says Pile of Martek's working with partners to offer a range of nutritional supplements to pregnant and lactating mothers.

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Tokyo's Mothers exchange and Hong Kong's GEMS market never lived up to their promise and suffered from the same rash of not-ready-for-prime-time listings as the Neuer Markt.

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Thanks to the threat of Nasdaq Japan, which plans to launch a market for high-tech firms this summer, it even started a new market for growth companies, called Mothers, in December.

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The approach is in lockstep with the device's target market -- busy and less technical consumers, particularly young mothers, who find themselves increasingly dependent on e-mail and don't want the complexity of a smartphone or the high cost of running one on a 3G network.

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