Now, most investors are fairly comfortable with about a 10% level of risk.

FORBES: A Better Way to Benchmark Risk Allocations

From my own experience in the business world, many times the person promoted to a high level position is the person that executives are most "comfortable" with - someone that easily fits in on both the golf course and in the boardroom.

BBC: Women in the workplace: Can they break the glass ceiling?

Your online reputation is more important than ever, and as a business, you need to be on the same level as your core customers, engaging with them where they feel most comfortable.

FORBES: By Tim McMullen