The latter would like to cut taxes and shrink the state, but cares most about the need to cut the deficit.

ECONOMIST: Lexington

He figures that even if sequestration is triggered as feared, the accounts industry cares about most would only see outlays decline about 5% the first year, and a similar amount the next year.

FORBES: Budget Uncertainties Provoke Panic In Defense Sector

It is true that the single most important reason society cares about marriage is for the sake of children.

ECONOMIST: Gay marriage

Voters were split on which candidate "cares" the most about them.

CNN: Exit polls: Economy a chief concern

At times Wall Street cares a lot more about companies that have shown the most upward earnings revisions.

FORBES: Stock Market Is Starting To Heed Flow of Unexpectedly Positive Corporate Earnings

In short, he is investing in the people in his life that he cares about most.

CNN: Tuesdays with Morrie