But at most big banks the off-balance gambit continues unabated, sometimes at bitter cost.
And while most big companies posted record profits for 2010, they are not exactly hiring.
In an earlier era, most big newsrooms and magazines had transcribers or used transcription services.
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Most big media outlets have murky ownership, leaving their journalists vulnerable to outside pressure and influence-peddling.
Most big mergers in America involve swapping shares, but this attracts punitive tax treatment in Japan.
Most big decisions are based in faith, be it religious faith or faith in ourselves.
Unlike most big Japanese banks, at least this new one has a strategy to cope.
Even by the standards of most big American cities, Oklahoma City's centre is still disconcertingly empty.
In general, most big international gateways offer the opportunity for double-ticket savings on select routes.
Overall, Yukos's finances, like those of most big Russian companies, are still a shambles.
Most big Western firms are already present in these countries, selling their patented products.
At the moment, most big Japanese firms are light years away from any of these things.
All the main rich economies and most big emerging ones have announced fiscal stimulus packages.
For most big jobs, there is no avoiding mad hours and lots of travel.
But like most big conglomerates, Westinghouse lost sight of what it had set out to achieve.
Most big construction firms have already made themselves less vulnerable to a downturn by diversifying their activities.
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Most big galaxies are thought to contain, besides their stars, about ten times as much non-shining material.
EU's Council of Ministers, where most big policy decisions are made and, with parliament, laws are passed.
Most big drugmakers abandoned the flu vaccine market, which is far less profitable than that of branded drugs.
At most big companies, the microblogging site is seen as the domain of pop stars, narcissists and disgruntled customers.
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Most big firms paid silly prices for companies using sillier levels of debt.
The dongle comes in a variety of editions that cover most big-brand DSLRs.
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Most big media companies make most of their money from delivering moving pictures.
But most big media firms have decided to build their own on-line brands.
To this end, most big tech companies make some of their money from licensing their intellectual property to rivals.
The psoriasis market is enticing to drugmakers, and most big biotech drug companies are testing medicines that treat the disease.
Today, most big man-made carbon-dioxide emitters, such as a large power station, are known about and their outputs are measured.
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With most big businesses grandfathering pension plans for their employees, the NFL sought to do the same with the referees.
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But Poland has only about 500km of motorways, and most big cities are still linked by perilous, lorry-choked two-lane roads.
Mr Murdoch has been exercising his powerful charm in the offices of most big European media companies in recent months.
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