"We've been hearing from a lot of our most active users, people around the world, that they're overloaded by e-mail, " Gmail product director Keith Coleman said.
Small businesses have been among the most active users of a free tool that helps them manage their spending on Google PPC advertising, said Larry Kim, founder and VP of Marketing and Products for WordStream.
"We continue to have really high penetration rates among that age group, both in the U.S. and globally, and ... younger users remain among the most active and engaged users, " Ebersman said.
Most allow for users to take an active role in helping the app decide what kinds of things they want to read.
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He's an active blogger and one of the most popular users of Twitter, with more than 1.5 million followers.
The most active 5% to 10% of those users include many programming virtuosos whose skills would be highly valued by dozens of major employers.
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That's down nearly 8% from Facebook's previous ranking, indicating a drop in popularity of the social network that is by far the world's most populous, with more than 900 million active users.
This can be compared to their most popular game Cityville which has 69 million monthly active users now and 61 million monthly active users 50 days after its launch.
However, men are more active users on LinkedIn (63%) because they see it as the most efficient way to network.
Daily active users are also up, from 526 million to 665 million and, perhaps most importantly, Facebook managed to increase the performance of its mobile ads.
While most developers offer their apps as separate downloads from Facebook, that prevents them from tapping into active Facebook users, while cutting Facebook off from potential revenues.
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