"I find that people who know wine will choose the Moscato, " said the counterman, Ryan Parrott.
The last Tuesday of each month was filled with moscato, freestyle battles, and fried chicken: Perfection.
The children were being treated at Women and Children's Hospital in Buffalo, hospital spokesman John Moscato said.
"I'd say if you missed a year, you probably missed selling a million cases of Moscato, " said Mr. Steffanci.
WSJ: Why You'll Be Drinking Moscato This Year | On Wine by Lettie Teague
And according to Ms. Gallo, her family's company would introduce even more Moscato if it could find enough fruit.
WSJ: Why You'll Be Drinking Moscato This Year | On Wine by Lettie Teague
The story began just a few years ago, when Gallo introduced its first Moscato under the Barefoot Cellars label in 2008.
WSJ: Why You'll Be Drinking Moscato This Year | On Wine by Lettie Teague
Smaller producers like California-based Cameron Hughes have also had difficulties getting Moscato.
WSJ: Why You'll Be Drinking Moscato This Year | On Wine by Lettie Teague
The variety is impressive, with producers offering everything from Moscato to Monastrell and many smaller, family-owned wineries selling boxed versions of their wines.
When Mr. Hughes received a request for Moscato from a big retailer two years ago, he searched all over the world for suitable fruit.
WSJ: Why You'll Be Drinking Moscato This Year | On Wine by Lettie Teague
For example, in Italy's Piedmont region there are familiar white grapes like Moscato and Gavi, as well as lesser known varietals like Erbaluce and Arneis.
WSJ: The Unique Charms of 'Miscellaneous Wines' | On Wine by Lettie Teague
The company is clearly making up for lost time: It sold 330, 000 cases of Yellow Tail Moscato in just eight months last year and expects to more than double that number in 2012.
WSJ: Why You'll Be Drinking Moscato This Year | On Wine by Lettie Teague
The producer of Yellow Tail, Casella Wines of Australia, waited until last year to introduce its Moscato, in part because it didn't have enough quality fruit but also because it miscalculated the Moscato appeal, according to Tom Steffanci, president of W.J.
WSJ: Why You'll Be Drinking Moscato This Year | On Wine by Lettie Teague
With residual sugar over 6% (dry table wine is well under 1%) and an alcohol level close to 9% (four or five percentage points lower than most wines), it was an instant hit Barefoot is the largest Moscato brand in the U.S. today.
WSJ: Why You'll Be Drinking Moscato This Year | On Wine by Lettie Teague
Who's buying all this Moscato?
WSJ: Why You'll Be Drinking Moscato This Year | On Wine by Lettie Teague
Stephanie Gallo, the company's vice president of marketing, would neither confirm nor deny the assertion, though she did tell me that her family's company had been "pretty aggressive" in its efforts to find enough supply to meet the Moscato demand, and that included sourcing fruit from Italy.
WSJ: Why You'll Be Drinking Moscato This Year | On Wine by Lettie Teague
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