In recent years, Ziglar Corp. has kept in step with the advances in technology by morphing into an all-encompassing performance enhancement consultancy, featuring a half-dozen speakers and productivity training for corporate employees.

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The chips use a technology called "code morphing, " which Transmeta says lets them run the same x86-type instructions as Intel processors, but with less power.

CNN: Technology - Transmeta shows prototype Web Slate

This is another demonstration of how the public relations business is morphing even more so into a science of behavior, technology and communications.

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Beyond technology, we have plenty of examples that show how quickly media content is changing and morphing into something new.

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