"There's no upside to offensive language, no positives at all unless your aim is to look like a mindless moron, " Mr Elliot said.

BBC: Northern League publishes swearing league table

Until we started viewing the events on TV, many of us thought that this was some amateur-hour idiot or some suicidal moron looking for a little publicity.

CNN: A 'lucky to be alive' passenger's story

Well, I must be a moron because I found it incredibly difficult.

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Waiting for him in the second round will be Spaniard Alex Lopez-Moron or Argentinian Juan Ignacio Chela, both qualifiers.

BBC: Henman impressive on clay

But even as we built airplanes and cars and weapons of astounding reliability and precision, they are still at the mercy of a madman with a gun, or a moron with the wrong fuel or jerk with poor judgment.

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Members of the media will think you are a moron and will therefore not quote you or use you as a future news source.

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