Generational theorists Mike Hais and Morley Winograd attribute this to several factors.

FORBES: Why Obama Won: Hispanics, Millenials Were The Difference

In addition, behind them lie the large cohorts of millenials, who according to surveys conducted by generational chroniclers Morley Winograd and Mike Hais, prioritize the ownership idea even more than their boomer parents do.

FORBES: New Geographer

Morley Winograd and Michael D.

FORBES: Magazine Article