Her clients included the designer Diane Von Furstenberg and Akio Morita, the cofounder of Sony.

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Sony's founder, Akio Morita, was a master at watching what consumers were trying to get done and at marrying those insights with solutions that helped them do it better.

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Sony Corporation (NYSE:SNE), for instance, slid into a prolonged decline after the passing away of its founder Akio Morita, trading into upper single digits, down from triple digits back in 1999.

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