Jason Moriarty said both heritage and culinary sites would be used to see which produced the best results.

BBC: Guernsey to increase tourism adverts on internet

Mr Moriarty said TV advertising, which Jersey has included in its 2012 campaign, "was never going to be featured" in Guernsey's own campaign.

BBC: Guernsey to increase tourism adverts on internet

"We will naturally have liquid libations, " Moriarty said.

CNN: Five places to get your green on

"This is a respectable result considering the impact of the coldest March for 50 years, " said Ms Moriarty.

BBC: Scottish shop sales defy poor March weather

Fiona Moriarty, director of the SRC, said it was "reassuring" to see the increase in shopper numbers after the 3.8% fall recorded in March.

BBC: 'Optimism' as shopper numbers rise

This week the Pope also accepted the resignation of Bishop James Moriarty of Kildare in Ireland, who said he wanted to play a part in creating a "new beginning" following scandals there.

BBC: Belgium's Catholic bishop of Bruges quits over abuse

Jason Moriarty, chief officer of commerce and employment, said it would help the industry realise that Guernsey's fishery laws had changed.

BBC: Brixham registered beam trawler in St Peter Port Harbour

But Fiona Moriarty, director of the Scottish Retail Consortium, which represents the big four supermarkets, said small businesses needed bigger ones to survive.

BBC: Retailers clash over 'Tesco tax'