Initially, Morford did meet with agents, and he had a lot of interest from traditional publishers.
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Ten years ago, if Morford had written a book, he would probably have sold it to a major publisher.
As Morford sees it, he's got a column and a core of fans, so he can do his own marketing.
Morford began to wonder if he even needed a big publishing house.
Morford decided to publish with a company called BookMasters.
Chou is pretty different from Morford.
Take a writer like Mark Morford.
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