Marketing automation systems and even more track-able digital touchpoints promise greater than ever before visibility into your demand generation pipeline.
Interaction with clients and customers, product touchpoints, customer experience and much more puts the CMO squarely in a position to guide big deals to happen.
The critics of F-commerce have begged the question, if Facebook starts to overlap with more traditional means of online shopping, why have two touchpoints?
Our belief is that measuring various touchpoints in the marketing funnel will help advertisers to see a more complete view of the effectiveness of their campaigns.