"In a nutshell, we want more children playing more sports and not just the traditional netball, hockey, football, rugby, " she said.
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The more sports fans were pulled to a product over non-fans, the higher the product scored as a good match for sports advertising.
As cable television goes digital, there will be more space for more sports networks, and there is probably still demand for more sports programmes.
"Our research shows that people spend more money on tickets, buy more sports merchandise and travel to more games, " he said of fantasy sports players.
Then he diversified, opening several more sports retail chains, including a string of golf stores, and buying franchise rights to operate top brand-name sportswear and designer clothing shops.
We all expected the rowers and cyclists to come good but the big question was always going to focus on whether Great Britain could deliver more medals across more sports.
He compares the current negotiations to what happened with the Big Ten Network, where initially most cable and satellite companies balked at carrying one more sports channel but eventually almost all of them picked up the station.
"Through the launch of WatchESPN, as well as the overall multi-year Disney relationship we announced earlier this year, we are providing millions of customers the opportunity to get more sports and entertainment programming across multiple platforms, " said Matt Strauss, Senior Vice President, Digital and Emerging Platforms, Comcast Cable.
You know, everything from more money to more servants, to a swimming pool, great local work culture, food, work life balance, traveling more, feeling welcome at work and to having your kids play more sports, eat less junk food, spend more time with you, fit in and learn a new language?
So after ManU, Real Madrid, Team England and the L.A. Galaxy, what's he meant to sports - and more than sports?
Dr. VINT: What we have tried to identify in track and field and some of our more explosive sports are ways in which we can help our athletes be more powerful and more explosive, particularly in the first several meters of the performance.
"I don't know more things in sports that are more impressive, " Kentucky coach Matthew Mitchell said of UConn's streak.
In fact, the All Whites' success has got New Zealand's more established sports looking over their shoulders.
That may help: no more dropping sports in order to squeeze in extra drill on exam technique.
There are a lot more ridiculous sports in the Olympics than quidditch.
My brother in arms is Kurt Badenhausen, whom I have worked with for many years and knows more about sports numbers than anyone.
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My brother in arms is Kurt Badenhausen, whom I have worked with for many years and knows more about sports numbers than anyone I am aware of.
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Also, it could be a stretch, but the sponsorship might actually help mesh the fan base of more urban sports, like basketball, and racing, which would be a big leap racially.
"I'm not controlled by anybody, " he told the meeting, arguing that as mayor he would do far more to promote the town, putting river buses and more water sports on the river.
The show has hit its stride in the past three years, garnering more National Sports Emmy nominations (20) than any show in sports television, which includes a 2012 Sports Emmy in the Short Feature category.
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Analysts say professional associations for players and competitions are but a few years away, while it will probably soon be the norm for schools to offer internet gaming as an alternative to more athletic sports.
There are many facets to the youth sports discussion, but for Aspen and Farrey, the essential question is: How can America get more children to play in sports, for more years, and balance development of elite athletes with also offering all a chance to play?
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Hundreds of companies have endorsed action sports stars and even more have featured action sports in their advertisements, but few will ever achieve the sort of success that Mountain Dew has with the Dew Tour.
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When commercial TV first started broadcasting sports in the 1940s and 1950s, the networks, especially in the U.S. (Europe was still dominated by public service broadcasters) needed sports to build audience and credibility for their fledgling industry more than the sports needed the broadcasters.
Other notable call strikes include the in-the-money November 2.50 strike, with open interest of more than 4, 500 contracts, and the November 3.50 strike, which sports more than 4, 300 contracts.
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Fans-turned-sports-bloggers know their stuff, often more so than traditional sports writers.
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The nominees were selected by more than 700 sports writers and editors around the world.
Without having to work the next day, more non-sports fans would attend these parties.
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