Also striking was an altogether more personal choice - to stop sounding like the man from Notting Hill - modern, liberal and metropolitan - and instead to highlight the values of a boy from Berkshire who believes in hard work, aspiration and in spreading the privilege which his upbringing gave him.

BBC: Who won the battle of values?

We have the opportunity to develop a new generation of personalised services where equity and excellence go hand in hand - services shaped by the needs of those who use them, services with more choice extended to everyone and not just those that can afford to pay, services personal to each and fair to all.

BBC: NEWS | UK | Politics | Full text: Blair on public services

The participants debated the challenges of differentiation versus commodization, the goal of launching less phones but more consumer choice, perhaps by offering hardware customization options, and the best ways to curate and deliver personal content to the cloud.

ENGADGET: CES 2012 sets all-time records for attendance, exhibitors and claimed floor space