Under its growing influence, more people will bring good ideas to market more swiftly, reaching more possible customers, delivering them more value than they had received before.

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More important, like a good soap commercial, it does influence people.

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It probably helps that I like good rye so much as it has more of a rye influence than most bourbons.

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In some respects, this is an influence for good, since Mr Brown stresses the need for more flexible labour markets if the system is to work.

ECONOMIST: Britain and EMU