Hence, as nice an idea as the Portas Towns may be, Mr Grimsey feels there's more gimmicks and public relations than actual long-term solutions.
Online toolkits like Google Apps and Six Apart still seem more like gimmicks than real competitors to Microsoft Office today, but as server farms grow and become more efficient, the browser will evolve into the world's workspace.
Some e-democracy efforts look like little more than gimmicks.
Outside America, deregulation is creating brutal new Crandallesque price wars, where muscle often counts for more than fancy gimmicks.
Recruiters in creative industries like advertising, marketing and public relations may be more receptive to gimmicks than others, says Dave Willmer, executive director at Creative Group, a division of the recruiter Robert Half International Inc.
Internet telephone services like Skype and Vonage are starting to look less like digital gimmicks and more like the next generation of voice communication.
However, even more than gadgets and gimmicks, so-called "Ultra-High Net Worth Individuals" value fairly simple fundamentals of a great customer experience, said Milton Pedraza, CEO of the Luxury Institute, a research firm focusing on the nation's wealthiest 10%.
"This is why these type of projects are much more than feel-good gimmicks, they are absolutely vital as part of a diverse array of sustainable agriculture systems that we must pursue further, " says Olivier de Schutter, the U.N.
President Obama wants to raise more by cracking down on some egregious overseas tax gimmicks.
Other gimmicks in the game include the photography trophy hunt which is both harder and more fun than the rubbings, but still a mostly unnecessary addition to the adventure.
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