As the threat of recession becomes more real Ms Reynolds agrees that people are now keen to downsize their lifestyles, grow their own food, and enjoy more contact with nature.

BBC: Today

Could women who take HRT feel so good about themselves they drink more, they enjoy themselves more, they even smoke more, eat more unhealthy food, couldn't that be giving them the cancer?

BBC: Breakfast with Frost

If you rarely enjoy a food you crave, you're more likely to go overboard when you finally do give in.

CNN: How to satisfy your cravings, healthily