In a recent reorganization, Merck has said it is shifting more attention to developing antibodies as drug candidates.

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Chavez will also have to pay far more attention to developing offshore gas plays sat deep in the Pacific Ocean rather than monetised into state coffers.

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But he thinks much more attention needs to be shifted to developing better surgery methods that will allow surgeons to operate on more patients.

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Purcell acknowledged at an investor presentation in January that share growth and other performance measures had lagged those of peer companies in the last year, and he promised to devote more attention to holding down costs and developing high-growth businesses.

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Now, doctors are trying to get more attention for the problem, hoping that comprehensive legislation could stimulate drug firms to put more effort into developing new antibiotics.

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Kate McMahon, Friends of the Earth Energy and Transport campaigner, believes more attention should be paid to improving livestock conditions rather than developing in-vitro meat.

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Fast developing social and economic conditions suggest that the focus on relevance will absorb attention over the next decade more than at any previous time in Papua New Guinea.

UNESCO: Papua New Guinea: Report: Part III: Prospects