When that character is you, you are more likely to become amiable to its goals, dreams and demographics.

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In fact, the company's problems ran deeper than that amiable cook, and included burdensome debts and an inability to compete with more highly-integrated meat processors abroad.

ECONOMIST: Bad for people, bad for profits

What is more, the post is vacant, and has been for six months after its previous holder, an amiable Finn, left for another EU institution.

ECONOMIST: European politics

Willis said Palin's "amiable on-screen manner belies the seriousness of his craft", adding there were "few individuals more worthy" of the British Academy of Film and Television Arts' highest honour.

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