His basic thesis is that the company will benefit as more advertising dollars migrate online from television.
That of course could mean a lot more advertising money for NBC for its five remaining ND games.
The company hopes that will lead to more advertising to supplement its revenue.
"Users don't want more advertising or tracking, and Facebook wants to do more of both, "said Jan Dawson, an analyst at Ovum.
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YouTube execs told Kafka that they were juicing up their sales pitch in order to bring more advertising dollars into the platform.
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Higher ratings translate into more advertising revenue, even though Comcast gets two-thirds of its revenue as a cable-TV and Internet access provider.
More and more advertising on the Web is being bought this way.
This, in turn, should fuel more advertising revenue for the free service.
New personal connections would lead to more time spent on the site, which would mean more advertising revenue for the publishers, Bianchini says.
But for the next little less than two months, we're going to see more advertising, more negative messages than we've ever seen before.
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To me, Panda looks like an attempt to force advertisers into more advertising to compensate for a drop in free, organic Web traffic.
While Expedia already sells advertising on its Expedia.com and Hotels.com, we expect it to further leverage its brand name and traffic to generate more advertising revenues.
Satellite broadcaster BSkyB can anticipate more advertising revenue for its Sky News and Sky Sports News channels as a result of its tie-up with the winning team.
If the shops would do more advertising on that, I think then the people will bring the euros with them because they don't have to change their money.
Google could use the company to expand its advertising service from small text ads to multimedia display ads and offer more advertising options to a larger network of Web pages.
Rivals, Google in particular, and software firms such as Adobe and Oracle have been building out their own suite of advertising technology services as more advertising gets done via automated systems.
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As we recounted back in April, MLB clubs are cashing in rich new cable deals as the era of the DVR sends more and more advertising dollars into live sports programming.
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And, because the digital signal occupies only 65% of the excess allotted bandwidth, stations can use the leftover spectrum to transmit text information like the artist's name, song title or more advertising.
But all of these services, unless they can convince people to subscribe, are going to have to offer a lot more advertising in the coming years if they are going to become profitable.
If YouTube could get people to stay on the site longer, it could sell more advertising, and raise the rates it charges advertisers for each thousand views, which are known in the industry as C.
As smartphones come down in price and achieve greater penetration among the masses, Google says its free Android operating system will allow it to take advantage of the open Web to generate more advertising and search-related revenue.
It added Weiner was objecting to AMC and series producer Lionsgate's requests for integrating product placement into the series, cutting two minutes from each episode for more advertising breaks and culling two regular cast members to save money.
Stern couldnt control the bad stweardship of the nets or clippers, but he could have slowed down his expansionist plans to get more advertising dollars or put greater fines for owners who failed to produce an athletically serious product.
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Groupon cut loose CEO Andrew Mason in February, while Zynga has drawn in more advertising, something of a silver lining given its struggle to produce new hit games on par with the early successes that fueled its growth.
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Chief Executive Rupert Murdoch has a more urgent goal in mind: Help sell more advertising, at higher rates, and in the process turn MySpace and the rest of his Internet portfolio from a novelty into a cornerstone of his company.
In order to be heard above the din, studios (the main buyers of independent films) had to spend more and more on advertising--until they were often spending more than the film's budget on marketing.
Over the past two years advertising-as-auction has spread out beyond keywords to display advertising, video and mobile making for a far more complex advertising environment where ads are auctioned across these multiple platforms.
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Because of this lengthy process, the expense and importance of the equipment, and the nuanced nature of the product information, the content that we develop is more than just advertising, more than marketing and more than sales.
In the meantime, the battle for mobile subscribers has resulted in more good advertising.
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