The moral of this study is that most of us have at least some information floating out there that is of some value to marketers and potential identity thieves.

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University of Virginia professor of psychology Jonathan Haidt is a pioneer in the scientific study of moral emotion and cognition.

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Studying moral elevation led me to study feelings of awe more generally, and before I knew it, I was trying to understand a whole class of positive emotions in which people feel as though they have somehow escaped from or "transcended" their normal, everyday, often petty self.

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But in the new study, Dr. Rhodes asked similar moral questions about the Zazes and Flurps.

WSJ: Moral Puzzles That Tots Struggle With | Mind & Matter

While the bailout of Cyprus is a fascinating case study and raises interesting theoretical questions about moral hazard for policy wonks and talking heads, here is the reality: It is largely irrelevant to the global economy.

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Finally, our study also suggests that people do not necessarily have strong, stable moral compasses.

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