And no doubt, such targeting would raise the moral questionability of this business model.

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In doing so, he would model a more humane approach to life than the cold pragmatism now eroding the moral fabric of Western democracies.

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The moral of the story is that many businesses do not need to strictly follow the either-or business model of producing to order or for inventory.

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Many critics argue that big business has lost its moral compass over the decades, but new legislation in seven states, including California, offers a different model.

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