Certainly since the early nineteen-nineties, there has been a loss of aesthetic and moral discrimination in Italian life, an anything-goes feeling that culminates in the spectacle of a serving Prime Minister accused of contracting a minor for sex.
At root, it is the modern belief that the essence of moral action is neither expecting nor receiving any personal benefit (or, even better, suffering a loss from that act) that underlies the condemnation of profit-seeking.