Its monthly unique visitor totals have increased exponentially over the past few years from about 120 million in 2008 to 540 million in 2010.

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But if Yahoo loses another 5% of the mobile advertising market over the next four years, we would expect the average monthly unique visitor total to reach only 697 million by 2014.

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We think that monthly page views per unique visitor will increase from around 250 to approximately 550.

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We think that the monthly page views per unique visitor will increase from around 250 to approximately 550 in 2019 and will primarily be driven by an increase in smartphone penetration in Japan.

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If I exceed my traffic goal, I am paid a certain amount for every unique visitor I get over my monthly traffic goal.

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