Of the 4 billion monthly online searches, roughly 1.1 billion involve local search.

FORBES: Magazine Article

Maybe your favorite hobby, maybe politics or competitors, favorite sports, news sites, industry information, and you plug in these keywords, and you allow Google to email you on the frequency that you suggest daily, weekly, monthly, of the results of those keyword searches.

NPR: Tips for Easing Internet Information Overload

For example, using data on searches for trucks and SUVs to predict the monthly sales of motor vehicles reduces the average error by up to 18% compared with the predictions from a model that did not incorporate the search data.

ECONOMIST: Internet search data may be useful for forecasters