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One yardstick that continues to reflect Facebook's meteoric rise is its monthly active user base, which totaled 901 million as of last month, up 33% from 680 million a year earlier.
WSJ: Facebook's Growth Slows
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And now, with changes to the social landscape occurring at lightspeed, JESS3 presents its third iteration of The Geosocial Universe, charting the latest monthly active user data for various social networks, along with the percentage of users who access each network via mobile devices.
FORBES: The Geosocial Universe 3.0 [INFOGRAPHIC]
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In much of North America and Europe, Facebook's monthly active-user growth has slowed of late.
WSJ: HEARD ON THE STREET: Facebook Tracks Ascent of Google
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It now has close to 37 million monthly active users, but its user growth has almost plateaued in the last week.
FORBES: CastleVille Kicking, Could Take Zynga Back Above $10 IPO Price
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The company says it tracks three primary metrics of user activity: daily active users, monthly active users, and monthly active users.
FORBES: Zynga: What's It Worth?
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The wildly popular Facebook game FarmVille is seeing its user base fall quickly, dropping below 60 million monthly active users recently, according to AppData.
FORBES: FarmVille Players Down 25% Since Peak, Now Below 60 Million