About half of U.S. homes are on equalized billing programs that even out power bills month to month and are the antithesis of real-time pricing programs.

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"It just doesn't fit downtown or feel like it's responsible, " said Charlotte Dixon, a third-generation Midlander who works in the billing department of a doctor's office and started an online petition last month opposing the skyscraper.

WSJ: Office Tower Sets Off Gusher of Opinions

Their first project was to tackle one of the major causes of dissatisfaction among many of their clients, which was when they would exceed their minutes on their billing plan, they wouldn't find out about it until the next month, when they got their bill.

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