If the government is going to have a monopoly over the distribution of canned goods, it should exercise that power in a way that minimizes disruptions to the broader economy.
The same logic applies to public subsidies for any good or service where producers enjoy significant monopoly power: Direct provision of public goods has market forces on its side, while subsidies for private purchases work against the market.
However the Commission did not rule out the possibility that a complex monopoly situations may exist within the sector, in favour of electrical goods retailers who offer extended warranties at the point of sale.