They also monitor trends that indicate the need for new products and services, and oversee the development of those products.

FORBES: The Best Paying Companies For Marketing Professionals

Monitor trends in social media tools, technologies and applications.

UNESCO: Vacancy : Social Media / Web Coordinator (5/12/2011) BPI 021 - (P1P2)

In health care, the digitisation of records would make it much easier to spot and monitor health trends and evaluate the effectiveness of different treatments.

ECONOMIST: Technology

In the absence of a varied customer base, companies must constantly monitor industry trends and anticipate which companies are selling and buying, said Mike Hassell, the COO of Conduit Corporation, an investment fund that owns a stake in eDoc4u.

FORBES: Lost In Transaction

But that was ultimately a decline of 39.2 percent from a year earlier, according to the Global Investment Trends Monitor report, published Tuesday and released to the press on Thursday.

FORBES: And The Number One Country In The World For Investment Is...

This can be achieved by learning from other customer experiences, leveraging historical trends, monitor sensors on devices and having smart analytical information to predict future issues.

FORBES: A 360 Degree Perspective On Customer Engagement

Enjoy the gains, but monitor your holdings for excessive valuations, negative business trends and weakening financials.

FORBES: Stocks Stopped Being Volatile, For Now

Matthew Hopkinson, director of the Local Data Company, which researches retail trends, said the 888 shopping centres they monitor are doing well.

BBC: Portas' Pilots: Lessons from the shopping centre