So a handful of company- and franchise-owned stores now have been built with a slightly larger footprint that opens up the production process to view by customers, gives them a screen to monitor the progress of their specific order, provides them a huge chalkboard where they can comment and, in many cases, includes a large-screen TV to watch while they wait, as well as limited seating.

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The complaint claimed that "Anheuser-Busch employs some of most sophisticated process control technology in the world to precisely monitor the alcohol content at the final stages of production, and then adds additional water to produce beers with significantly lower alcohol contents than is represented on the the labels".

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