At the time he took over, Moncler was "only one jacket, " says Ruffini, 51, who was born in Como, Italy.

WSJ: Moncler Moves Beyond Jackets

The mastermind behind the recent metamorphosis is the company's chairman and creative director, Remo Ruffini, who purchased Moncler in 2003.

WSJ: Moncler Moves Beyond Jackets

Moncler's hunting theme this year featured dressage riders and models leading beagles.

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Most recently, Mr. Istavrioglou lived in Milan, working as a publicist for the French fashion label Moncler, the district attorney's office said.

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Toussant and Coombs expect to triple revenue in 2011 thanks to Timberland and smaller deals with Italian sporting wear company Moncler and London retailer Topshop.

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If quality and cool collaborations have provided Ruffini with a solid base for rebranding, his immersive, unapologetically giddy presentations have perhaps most directly altered how Moncler is perceived among the fashion set.

WSJ: Moncler Moves Beyond Jackets

Collaborations in recent years with avant-garde designers such as Bernhard Willhelm and Damir Doma, as well as a more recent partnership with luxury French winter sportswear label Moncler, have helped to cement the label's reputation in the fashion world.

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