But it's tougher to prove a positive--to predict from a molecule's vibrational structure exactly how it will smell--and he struggled to concoct an experiment that would satisfy his scientific and industrial peers.

FORBES: Magazine Article

But it's tougher to prove a positive--to predict from a molecule's vibrational structure exactly how it will smell--and Turin struggled to concoct an experiment that would satisfy his scientific and industrial colleagues.

FORBES: Magazine Article

If Burr is to be believed, Turin can punch the structure of a molecule into a computer and in 48 hours get smell predictions for 3, 000 variations.

FORBES: Life

Professor Crick won the prize in 1962 for his discovery of the structure of the DNA molecule, making it possible to decode how living beings function.

BBC: DNA pioneer Francis Crick's Nobel prize sells for $2.27m

If Turin wanted to work on this using his algorithm, he'd start with one of patchouli's components--say, a molecule that smells earthy or woody--and try varying its structure in small ways.

FORBES: Life