As a historian, I know well the musty scent of book mold wafting up like some pheromone of erudition from a long unopened tome.

FORBES: OMG: Old Media Guilt

Ronald Reagan was well liked but was criticised because he did not fit the mold of a hands-on manager.

ECONOMIST: Letters

Well, as soon as the iPad came out, our main IT champion at Industrial Mold ran at the opportunity.

FORBES: Executive Profiles: Disruptive Tech Leaders In Social Business - Eugene Lee, Social Text

Regardless of how well this device ultimately does, it will always be remembered as the phone that broke the mold from which all others were fabricated.

FORBES: Happy 5th Birthday iPhone: You Changed Everything