Inevitably all this draws attention to Mr Mogren's own dominant (some say too dominant) role.

ECONOMIST: Too much sex, not enough drugs | The

If Mr Mogren knew about the recently sacked German manager's behaviour, why did he not act earlier?

ECONOMIST: Too much sex, not enough drugs | The

Astra's big shareholders are aware of Mr Mogren's abrasive nature, but have preferred to judge him by results.

ECONOMIST: Too much sex, not enough drugs | The

Having made millions from other people's ulcers, Mr Mogren risks getting one himself.

ECONOMIST: Too much sex, not enough drugs | The

The smallest is whether Mr Mogren has made the most of Losec.

ECONOMIST: Too much sex, not enough drugs | The

More important is whether Mr Mogren has built an efficient company.

ECONOMIST: Too much sex, not enough drugs | The

Mr Mogren insists that patents on different variants of the drug will fend off would-be makers of a generic version and keep earnings flowing well into the next decade.

ECONOMIST: Too much sex, not enough drugs | The

Mr Mogren's style matches his bulky physique.

ECONOMIST: Too much sex, not enough drugs | The