Nearby is the brand new Cite Hotel where each modern room has a large, square window looking out onto leafy Virrey Park.

BBC: Business trip: Bogota

The exception is modern campaigns use a greater array of media options and stretch the window of opportunity to engage as much as possible.

FORBES: The Death Of The Campaign Is Greatly Exaggerated

The soft drink maker partnered with Activision to deliver gamers Double XP to Call of Duty: Modern Warfare 3 players through specially marked bottles of Mountain Dew beverages throughout the launch window.

FORBES: Connect