One of the reasons for this literary success is that Mantel seems to have written a very good modern novel, then changed all her fictional names to English historical figures of the fifteen-twenties and thirties.

NEWYORKER: Invitation to a Beheading

Many Chinese companies use Western-sounding names to make their companies or product brands sound modern, or to imply their businesses have Western connections.

FORBES: Behind BYD's Success With Chinese Customers

Yet, over 45 years they've become influential megadealers of modern and impressionist works by a stable of well-known names, from Monet and Matisse to Renoir and Rothko.

FORBES: Magazine Article

Some modern-day designers are doing the same thing, building brand identities around their names and personalities (or personas), which stand for much more than slim-cut suits or universally flattering wrap dresses (no offense to Hedi Slimane or Diane von Furstenberg).

FORBES: Turning Your Name Into a Brand

Cumbrian angler and environmentalist Eric Hope said tarns, meres and lakes are all just local names with their roots in a mix of Cumbric, Old English, Old Norse and modern English.

BBC: Lake District name claim by South Norwood tourist group

It is where Old Master dealers showcase their newly attributed Rembrandts, Modern dealers spotlight their newly-discovered Van Goghs , and Contemporary dealers grab attention with not only the top names, but the most desirable works to be found.

FORBES: Warhol, Richter, Fontana, And Royal Suit of Armor Among TEFAF 2012 Highlights