"Since the financial crisis, programs have focused not on business skills, but on modern thinking, ethics and leadership, which can be a bit squishy, " says Rob Hums, senior analyst of learning and development at State Farm Insurance Co.

WSJ: Best Executive MBA Programs: The Wall Street Journal's 2010 Rankings

The modern consumers seem to care more and more about issues of business ethics and environmental stability and many mainstream companies are increasingly addressing the modern ethical buyer.

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