The only thing these geeks discovered is the function of how modern cell phones work.

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They enjoyed twice the proportion of air conditioners and color TVs, and much more of the modern advances of microwaves, DVDs, VCRs, personal computers, and cell phones, as the middle class 30 years before.

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The company backs up its aggressive and in-your-face marketing with a sophisticated advertising campaign that uses different mediums modern men are all too familiar with -- the Web, Blogs, cell phones and games.

CNN: Tech helps brands corner the market