Even the pot the cream was found in has a modern appearance, being a cylindrical metal canister with a push-on lid.

ECONOMIST: The Romans, too, had sophisticated cosmetics

"Due to the prominent siting of the advertisement within the Kensington Place conservation area, its elevated position on the buildings and its use of modern and incongruous materials the proposal fails to preserve or enhance the architectural of historic character and appearance of the conservation area and the appearance of the building and represents an unduly dominant and obtrusive advertisement, " the council said.

BBC: Islamic sign deemed 'obtrusive advert' by Newport council

She appeared alongside the new couple on her 63rd birthday and, during a rare public appearance to announce their engagement, the queen described her daughter-in-law as "an intelligent modern woman".

BBC: How the Dutch fell in love with their new queen