Coca-Cola, which has also heavily relied on Santa to bring cheer to holiday ads, is often credited with inventing the modern-day Santa we know today: jolly man, white beard, red suit.
Anyway, you know, the question of negative ads has come up and most think it's a modern day political strategy, but negative campaigning really goes back almost two centuries.
Mental depression is such a common topic in lifestyle pages and pharmaceutical ads that Americans might be forgiven for thinking of it as a strictly modern malady.