The Aqaba Special Economic Zone is a model for other parts of Jordan to follow.

BBC: Jordan hopes for economic upturn

With the rest of the euro zone insisting that economic model can't continue, resistance from the Cypriot government and members of Parliament had been running high.

WSJ: Cyprus Gets New Bailout Deal

The MIT Sloan School of Management introduced its "competency model" in 2000, creating a four-zone grid that measures demonstrated success, such as test scores and standout work experience, and personal attributes, such as relationship-building skills and sensitivity to others.

WSJ: Business Schools Know How You Think,

But in the mezzanine lobby of the site is evidence that more is coming: a model for a 4, 300-acre industrial park and special economic zone (SEZ), the first private one in Pakistan.

FORBES: Magazine Article

While Stroud gets a bit melodramatic, those willing to muddle through a textbook-style lesson--breezy this book is not--will come away with a persuasive argument that fundamental change is needed to shake marketers from their comfort zone, one that leaves them unwilling to explore a new model that includes older consumers in their sales planning.

FORBES: Sell Old!