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Marketers need to look at a different kind of skill-set from their agencies, not just better stories or content, but agencies that will be able to help redesign the business model itself.
FORBES: The Story Of Brands Is About To Change
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The company announced at the Los Angeles Auto Show that the U.S. version of its Mazda 6 midsize sedan, which got a major redesign for the 2014 model year, will offer a new four-cylinder diesel engine, in addition to a conventional four-cylinder gasoline engine.
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The One Laptop Per Child initiative in particular gathered significant publicity and hype for its admirable goals, but people implementing it in many countries appeared not to have thought through the professional development teachers would need or, even more importantly, a redesign of the schooling model itself to leverage the considerable benefits that digital learning can deliver.
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The oddly designed Dodge Caliber compact wagon has been supplanted in the line by the stylish Dart sedan, while the redoubtable Jeep Liberty is taking the 2013 model year off as it awaits its own redesign.
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Ironically enough, when Colt went into bankruptcy in 1844, a Texas Ranger named Walker met with Samuel Colt and helped him redesign the Texas Paterson as a heavier model called the Colt Walker.
FORBES: Hot Shots