The San Francisco-based company just announced plans to acquire Model Metrics, a mobile and social cloud consulting services company.

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Include historical metrics in the model to compare them with your projections.

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Build a bottom-up financial model to deeply understand the key metrics of your business.

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Industry group, in general, as an indicator of business model, has the strongest influence on performance metrics used, with size and valuation premiums having little impact on metric selection.

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Understand how all your key business metrics and financials link together within your model, and make sure they are connected and driving each other.

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