Data embedded in resource maps for the area will be relayed to OMS-hosted model services to compute answers leading to recommendations for the resource problems the farmer has identified.

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And the answers (about business model) get revealed.

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In short, there are no easy answers other than analyze the data, develop a model, test it, seek public comment and feedback, refine it, and repeat.

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As a result, they can do what-if analysis, model data, and run sophisticated data mining and forecasting algorithms that return answers within minutes, enabling them to fine-tune and refine their offers and service bundles to accurately reflect the needs of their subscribers.

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