For model-actor-chef-aristo turned biodynamic farmer Daniel de la Falaise, finding your calling late in life runs in the family.

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Among the VIPs were model Naomi Campbell, actor Will Ferrell, entrepreneur Peter Brant and restaurateur Michael Chow (aka Mr. Chow).

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She's almost as pretty as Lucas Steele, a strong singer and actor with Vogue model poses who triggers electronica whenever he appears.

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Model Sophie Anderton, and actor Lee Otway are taking part this year.

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Among CNN's journalists at the launch party were Mexican actresses Kate del Castillo and Angelica Vale, Mexican actor and singer Diego Boneta, Mexican actor Eduardo Verastegui and model and former participant of the show "Mira Quien Baila" Maripily.

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