The net result is an organization that is in constant innovationmode, rapidly discarding ephemeral leads and doubling down on ones whose fundamental assumptions persist.
Its foray into autos raised concern about the driver distraction implications of its Terminal mode head unit device, an innovation that is right-on, in theory, but poorly executed.
Innovation through less planning and more doing outmatched traditional business-model schools of thought, and this mode has become a best practice strategy in Silicon Valley and innovation hubs around the world.