They need a UI ninja that will be able to direct the whole look and feel of the UI so that everything acts consistently in just one way no matter the mode or app that the handset is in at that moment in time.
The GSM selection ushered into China foreign network equipment and mobile phone vendors (Ericsson and Nokia, by holding important GSM patents, occupied an advantageous position for GSM network and handset development, which left Chinese firms in catch-up mode).
What's more, the handset boasts an 8 mega-pixel camera which features 'Burst' mode allowing it to take 10 pictures in under a second to ensure you capture all the action and can choose the very best pictures to keep and share.