Unquestionably, the position of the mobile-telephone operators in the new m-commerce value chain will be pivotal.

ECONOMIST: Waves of the future

In most cases the core business value chain will need to be opened up by mobile-enabling legacy enterprise applications, transactions, and databases to make core functions available on which to build a set of new mobile-friendly business functions.

FORBES: Time For IT Shops To Get Moving On Enterprise Mobility

Mobile commerce is driving the requirement for mobile remote payments, creating new revenue potential for businesses involved in the value chain including Communications Service Providers, banks and credit card companies, transport operators and merchants and also postal operators who have diversified by offering banking services and mobile services through their vast networks.

FORBES: Never Go to the Post Office Again

"This is a very thoughtful strategy by Google: Let's build ourselves into the value chain at a spot of vulnerability, which is the software layer, " says Virgin Mobile USA co-founder, Amol Sarva.

FORBES: Google's Friends And Family Plan

Mobile service providers, OTT video services and advertisers need to come together as part of a unified and open value chain to deliver the high-quality monetized video their subscribers are looking for in a multi-screen environment.

FORBES: Why The Future Of Video Depends On The Mobile Carriers